Glitzy Marketing Asian Style

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Here in Boston Uniqlo, a big Japenese clothing chain, just opened a flash store on Newbury Street, one of our city’s most popular retail destinations. The glitz was blinding. I can’t say I’m a big fan of this kind of stuff but this happy kid yelling over a loudspeaker in front of a blinding red staircase, gives an idea of what was going on.