Color Gives Us Positive Emotional Context



We usually take the color of our physical surroundings pretty much for granted and don’t often think about how powerful an influence their color alone can be on our emotions.

We live in Maine and currently have fled to California for a while to escape the worst winter New England  has experienced in years. Just before we left, I took the above photograph of cars parked in our back driveway. The picture is in color but there isn’t enough of it to make any kind of positive emotional impact. In fact, it is the almost total lack of color that tells the gloomy story.

Now compare that photo with this one.



Strip away the subjects from each image and just compare how you feel about greyish white versus hot pink.

See what I mean. 

PS Spring really is coming.

I promise.



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